Most marketers recognize that SEO isn’t a one-time task. Google updates its algorithms 500 to 600 times a year, so what worked a few months ago may no longer be effective. SEO needs to be updated regularly and consistently. Your SEO strategy should be updated as often as possible. Website SEO strategies should be improved based on Google updates and user demands that suit your business. Every three to six months, you need to create a new SEO plan.
Understanding the Need to Update Your Content Regularly
Think of your website as a garden that needs constant care to thrive. You wouldn’t plant flowers once and then forget about them for years, would you? If you don’t update your content regularly, your digital garden may wither and fade into obscurity. Knowing when and how to update content regularly can make all the difference in the battle for search engine dominance.
How Often Should You Update Your SEO Strategy?
Your SEO strategy needs to be revamped every three to six months because if you keep doing the same thing, you’ll see the same results. That doesn’t mean you shouldn’t experiment or give your campaigns time to show real results — it means you need to know when to shift gears to pursue newer marketing objectives.
Website Content
Creating and publishing quality content not only helps your SEO but can also drive engagement and educate, inform, and entertain your audience. You should track your website page traffic regularly (weekly). Any increases or drops in traffic to your pages should be investigated, and if you notice a steady decline in traffic to a particular page or blog post, it may be time to update it. You can do this by refreshing the page’s content, updating title tags or meta descriptions, or re-sharing it on social media.
More Frequent Content Updates Are Needed
Content that ranks on the first page for popular keywords is updated on average within the last 1.31 years. Analyzing the average dates within the SERP, the average last update date for all keyword variants was 477 days. That’s 1.31 years. When considering how often to update content, search intent and keywords are very important. For example, “best $$X] software” keywords are updated on average every 197 days. It is recommended to update this piece every six months (or more frequently), especially considering how high-intent and conversion-focused that traffic can be.
How Keyword Difficulty Influences Update Frequency
There is a clear trend toward time-sensitivity for higher keyword difficulty when looking at the correlation between keyword difficulty and the update frequency of content. Keywords with a difficulty score less than 10 have been updated within the last 1.74 years, while 90+ difficulty keywords are updated more frequently: 320 days on average, which is less than one year. You could filter your keyword profile from high-to-low KD and work your way down the list for a content refresh strategy.
On-Page SEO
Skilled marketers consistently monitor and optimize on-page factors such as title tags, headings, internal links, and alt texts. By doing so, they stay abreast of user habits, enhance their rankings, and safeguard their positions. By conducting strategic on-page SEO checks and making necessary tweaks at appropriate intervals, you can effectively manage a thriving website. It is generally recommended to update your pages more frequently than you currently do to achieve good SEO results. However, the specific frequency depends on the type of updates you need to make. The ideal update frequency may vary across different sections of your website.
What to Do
The goal isn’t to update your content to ” outperform the competition” or “drive better traffic.” Instead, it should focus on your target audience and give them the best (and most enjoyable) experience on your site. This may demand refreshing your web pages once or twice every month. It depends on your data and target keyword. Review your on-page elements at least every 1-2 months. Pages can easily become misaligned with regular website updates.
Add New Content Frequently
Freshness matters on Google because updates to your pages send signals to the search engines spiders to index your content again. This keeps it relevant, and it means Google’s bots are regularly dropping by your site. The more it visits your site, the more it will reassess where you should be in the rankings.
Also Read : What Are The Tools For Managing Internal Linking Strategies?
Conclusion
In conclusion, updating your SEO strategy is not a one-time task but an ongoing process that requires regular attention and adjustments. To maintain and improve your search engine rankings over time, you need to regularly revisit and update your SEO strategies. The frequency of these updates depends on various factors, including your business goals, the competitiveness of your industry, and the type of content you’re creating. However, as a general rule, it’s best to update your SEO strategy at least every three to six months. By doing so, you can ensure that your website remains relevant, engaging, and optimized for search engines.
Frequently Asked Questions
How often should I perform keyword research?
Ongoing research is crucial since keyword popularity and difficulty fluctuate over time.
How often should I update old posts for SEO?
Optimally, updating once in three months is a great frequency, but revisiting your keyword use once every 6 months is also a viable option.
How often should I blog for SEO?
The general tip is updating your content approximately once a week.
What should I focus on when updating my content?
Focus on your target audience and give them the best (and most enjoyable) experience on your site.
Why is it important to update my SEO strategy?
To maintain and improve your search engine rankings over time.
